We create brands that impress — and can be registered.

Why Naming Matters

Registering your company name doesn't protect your brand

Many business owners believe that registering their company's legal name guarantees exclusive use of it. It doesn't. The only registration that actually stops another company from using your name, your logo, your identity, is official trademark registration.

Simplicity is also strategy: even McDonald's registered a colloquial nickname in Brazil in 2022, thinking about how people actually speak, write and remember a name. We've been creating names with these fundamentals in mind since long before AI existed — which gives us the know-how and the right touch for every client.